As the great Wayne Gretski said
“Go where the puck will be, not where it is.”
So your online marketing presence needs to be given the attention of a championship game! Your leads and clients are online, whether on Facebook, Instagram or searching YouTube and websites.
Do you know how well your online marketing is working? Watch this short video for a quick tip on how to find out.
Video Transcript: How do we get you better results in your online marketing?
You know that business owners are putting more and more money into online marketing aka digital marketing. As a matter of fact, they’re increasing their online digital marketing budgets by 50% or more in 2019.
How effective is your marketing today?
When you think about what visual impact you or your brand has, does it really reflect who you are and your unique way of presenting your service or your product?
Are you getting a return on your marketing investment?
Let’s say you invest in a photography session and receive these images and think they’re wonderful because they’re polished and in good light. The challenge is once we put them out on social media and we don’t get the reaction that we expected, as a matter of fact, you may even hear crickets!
What’s your message?
So how do you fix that? Well, here’s the thing the key to any successful visual asset. You have to understand why you’re doing it and what you want that particular piece to communicate. What is the message you want to communicate?
These days we’re talking about 30 seconds to 45 second videos and yet people just blurt out “buy my product!” and talk about all of its features and possibly, its benefits. When in fact, that is not the best way for you to build rapport and trust. That’s where I come in.
Let’s get clear on marketing messages and video marketing
With my video production background, my years of business coaching with Brian Tracy and having over 30 years of experience in working with the Fortune 1000, I combine all of that to help you create your messaging, in other words, we determine what matches with your authentic, unique brand and how do we capture that in visuals.
We know a picture is worth a thousand words and especially these days, your pictures and your videos need to be impactful and get to the point, all while communicating a sense of understanding of your prospect’s pain points.
If this approach to marketing sounds interesting to you maybe we should sit down and have a conversation about how we can take your authentic brand, what makes you unique, what drives business to your door and why your customers do business with you. Then, I can help you convert that messaging into visual assets that then can be distributed across social media and your website to get you higher quality leads.
I’m Pam Ostrowski, your Marketing Wingman. Feel free to reach out to me at firstname.lastname@example.org and let’s talk more about how we can get better results for your marketing!